The history of Neuhaus Chocolate Shop in Brussels dates back to 1857 when Jean Neuhaus, a Swiss immigrant, established a pharmacy in the prestigious Queen's Gallery in Brussels. He used to cover his medicines in a layer of chocolate to make them more palatable. In 1912, his grandson, Jean Neuhaus II, invented the praline, a chocolate shell with a soft center, which revolutionized the chocolate industry. This marked the transformation of Neuhaus from a pharmacy to a world-renowned chocolate shop. The Neuhaus Chocolate Shop in Brussels is a feast for the senses. The exterior retains the historic charm of the Queen's Gallery, with its grand archways, intricate carvings and large glass windows showcasing an array of tempting chocolates. The gold lettering of "Neuhaus" on the window adds an air of elegance and luxury. As you step inside, you are greeted by the sweet aroma of chocolate, which instantly transports you to a world of indulgence. The interior is a blend of tradition and modernity, with its antique wooden counters and contemporary lighting. The walls are adorned with photographs and artifacts narrating the rich history of Neuhaus. The chocolates are displayed in glass cases, each one a piece of art, meticulously handcrafted with an assortment of fillings, from caramel and nuts to fruit and cream. An interesting fact about Neuhaus is that it is the official supplier to the Belgian Royal Court, a testament to its exceptional quality and craftsmanship. In 2012, Neuhaus celebrated its 100th anniversary of the praline with a luxurious collection of 12 unique flavors, each representing a month of the year. Visiting Neuhaus Chocolate Shop is not just about buying chocolates; it's an immersive experience. You can observe the chocolatiers at work, taste the samples, and even take a chocolate-making class. The friendly staff are more than happy to share stories about the brand's heritage and assist you in selecting the perfect chocolate. In conclusion, Neuhaus Chocolate Shop in Brussels is a symbol of Belgian chocolate artistry, offering a delightful journey through its sweet history, enchanting ambiance, and delectable chocolates.