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Netherlands

The Bulldog

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As a world-renowned traveler, I've had the good fortune to visit some of the most vibrant and iconic spots around the globe. But there is one place in particular that left an indelible impression on me - The Bulldog in Amsterdam. It's not your average coffee shop; it's a destination steeped in history, culture, and a rebellious spirit that embodies the city it calls home. Established in 1975, The Bulldog was the first-ever coffeeshop in Amsterdam. It started as a simple living room operation by Henk de Vries, a young and ambitious local, who turned his father's sex shop into a coffee shop. It was named after his pet bulldog, Joris, a nod to the unconventional, defiant, and friendly nature of the establishment. Now, The Bulldog is an Amsterdam institution, an emblem of the city's liberal and progressive attitude towards cannabis. It has not only survived but thrived, even amidst the tumultuous political and legal landscape surrounding cannabis in the Netherlands. The exterior of The Bulldog is as distinctive as its history. Nestled at number 90 in the heart of the Red Light District, the building is a former police station, adding another layer to its rebellious image. The exterior is a mix of traditional Dutch architecture and contemporary street art. Its name is boldly painted across the red-brick facade, above a life-size mural of a bulldog, standing guard over the entrance. Stepping inside The Bulldog is akin to entering a time capsule. The interior is a cozy and eclectic mix of vintage and modern decor. Walls are adorned with a plethora of memorabilia, old photos, and psychedelic art, telling the story of its evolution from a living room operation to an internationally recognized brand. The main floor is usually buzzing with a mix of locals and tourists, enjoying a relaxed atmosphere. There's an inviting bar serving a wide array of coffee and other beverages, while the aroma of an assortment of cannabis strains fills the air, a testament to the coffeeshop's roots and purpose. The upstairs lounge offers a more intimate setting. It's furnished with comfortable couches and low tables, providing a perfect spot for a laid-back conversation or a quiet moment to enjoy the unique ambiance. The atmosphere is further enhanced by the soft, warm lighting, and the mellow tunes playing in the background. One intriguing relic that stands out is an old jail cell, a remnant from the building's past as a police station. It has been converted into a VIP smoking room, a cheeky nod to the coffeeshop's rebellious history and its ongoing mission to challenge societal norms. The Bulldog is more than just a place to enjoy a cup of coffee and smoke; it's a living testament to Amsterdam's enduring spirit of tolerance and freedom. It's a symbol of the city's colorful past and progressive future, a beacon for those who value individual liberty and a laid-back lifestyle. As I left The Bulldog, I carried with me not just the memory of a unique experience, but also the understanding and appreciation of the rich cultural tapestry that is Amsterdam.

    Oudezijds Voorburgwal 90, 1012 GG Amsterdam The Netherlands

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